Google AdWords (advertising words)
Since 1998, Google has grown from a two-man operation to what is arguably the largest and currently most popular search engine on the Internet. Most agree that Google has corned more than 60% of all search traffic, with some estimates as high as 80%


So what are Adwords? Adwords is the google term used for advertising words.
Google created Adwords to allow businesses to cross advertise each other
Buy creating an Adwords campaigne you create an add that will be displayed on other websites to help draw traffic back to your site

Add Cost
Within the ad campaign you can detirmin how much each add will pay, this is then divided between google and the advertisers,  bases as a pay per click add, advertisers mostly choose well paying adds to help generate income

Adwords Spamming
The down side to this is unfortunatly these adds have been targered by many to colect money and many hackers spam the adds to generate income

Google has worked long and hard to stop this type of activity and although it has been reduced greatly, there is still a percentage of the campaigne lost to spaming
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Starting an AdWords campaign
Starting an AdWords campaign is fairly straightforward, but a Starter Edition offers an even simpler interface (minus some features).

Local search
Local search with advanced mapping via Google Earth, day-parting, geo-targeting, site targeting, free Google Analytics, the choice of contextual advertising, site map generation, Webmaster Central-the list of options and useful tools for advertisers to choose from is long and varied.

Google paid adds
The Google paid ad display is the industry standard. An ad appears along the right side of the search results page or within content pages if content search is on. Recent changes in ranking parameters concentrate not just on bids, but also on the quality and relevance of your ad and the landing page associated with your ad (and indeed your entire website). This “Quality Score” concept has led to keywords becoming inactive for search plus reports of many huge jumps in keyword pricing.

Google network
The Google network includes entities such as AOL, Ask.com, Netscape, EarthLink, AT&T WorldNet, and CompuServe. Content partners include About.com, The New York Times, US News & World Report, and CBS Sportsline.

Advertisers are guided
Advertisers are guided along the way when we opening an account, we provided with numerous tutorials, and you are given access to a variety of tools to help you track and optimize your bidding and keyword choices. With a searchable support database, almost any question can be answered in seconds.